I started the Social Man in early 2008 to provide you with no-compromise advice and coaching about how to live your best single life as a man.  This company and what you’ll learn from it are the result of years of effort, on all of our parts, to find and surround ourselves with amazing women and great friends.  Whether your goals are as narrowly focused as finding “the one,” or as broad as “overall happiness,” I’m certain that we can take you there.

My personal foray into the realm of social coaching came back in 2004, when I was asked to be the business manager for a pickup artist who was soon to be chronicled in the New York Times bestseller The Game.  Fresh off the heels of leaving a software company I’d started years prior, and returning to college to finish a degree I postponed, I jumped at the opportunity.  Eighteen months later, we were the biggest “pickup bootcamp” company in the world, had been featured in major media from Detroit to New York to Mumbai, and were gearing up for a reality show in the UK.  But a move to New York in 2006, as well as differences of opinion about how the business should be run, precipitated my departure.

Returning to this industry several years later, much had changed. With the success of The Game, and the eponymous VH1 TV show, the pickup artist zeitgeist exploded and reached the mainstream.

The good news: more now than ever before, men are accepting the fact that it’s ok to ask for some help.  They realize that there are thousands more just like them who could use some tips, some guidance or even some intensive instruction. And there is more information and advice freely available than ever before.

The bad news: it doesn’t take much to start a blog and start dispensing advice, and not everything you’ll find out there is truly useful, or even accurate. Meanwhile, most coaching businesses have become “bootcamp mills,” processing client after client through a standard curriculum that doesn’t accurately address the client’s unique issues and goals.

I started this company with a different idea in mind: a more personal approach, a client focus, and reliable, tested advice and information.  A coaching model that is both flexible and comprehensive. And the best instructors – male and female – who have all achieved the social and dating success that you seek in your own life.  They are all held up to a simple standard: three hours with any one of them must be immeasurably more valuable than a week of your own time and effort.

I’ve come to love what The Social Man has become.  Our clients become friends and associates, and have great success with women and their own social lives.  Some get married, some date multiple women, some lose the “gaminess” that they acquired with too much pickup literature, and some simply overcome the fear that has held them back from expressing and meeting others in a natural, enjoyable way.

In the end, all we really have are our values, our abilities, and our energy to give and to the world. We learn that the quality of women in our lives is a direct reflection of the quality of men who we are. And we learn that when we walk into a bar, a party, or down the street, the greatest gift we can share with others is a fun, strong, authentic self.

The Social Man is about elevating the quality of your life, about finding and connecting with your values, about learning new social skills, and not least of all, about bringing amazing new women into your life. If you ever have any thoughts or questions, I encourage you to get in touch with me directly, by sending email to christian at thesocialman dot com. I do my best to read and respond to every note.

Rock and roll…
Christian